Food & Recipes

You Can Now Get A Summer Experience Box From Dairy Queen

This is pretty neat! There are three themes: camping, water park and road trip.

While winter is all about the holidays, summer is the season where memories are truly made. From road trips to pool parties, staying out too late with friends, camping and bonfires, there’s something truly magical about this time of year.

A place that knows a thing or two about creating experience memories is Dairy Queen. The brand has been treating us to ice cream-filled memories for more than 75 years. And this summer, they’re hoping to help families create even more memories with the launch of a first of its kind experience-centric subscription box.

Two-Story Dairy Queen The First To Open In Manhattan
Getty Images | Andrew Burton

Appropriately called “Box of Happy,” DQ fans can sign up to receive three months of summer-themed kits, each filled with a seasonal activity and Dairy Queen gift cards. Each box — which will be delivered in June, July and August — costs $45. They’ll be available while supplies last. Created with The Coca-Cola Company, the three themes are camping, water park and road trip.

Dairy Queen

“Families create and savor sweet memories whenever they visit a DQ store,” Maria Hokanson, executive vice president of marketing at American Dairy Queen Corporation (ADQ), said in a press release. “Box of Happy extends this delightful experience outside of our restaurants, bringing families together over campfires, road trips and more — experiences that shape the season just as much as enjoying soft-serve in the sunshine.”

Each one includes a $10 Dairy Queen gift card so you can try the new Blizzard of the Month, plus items specific to that month’s theme.

In June, the camp-in theme kit means you’ll get to explore the great outdoors without even having to leave your living room. The box includes a faux, non-flammable campfire designed to work with a smartphone to create a warm glow and the crackling sounds of a real summer campfire. You’ll also get a shadow puppet storybook and two flashlights to create handmade critters, plus more fun.

Dairy Queen

In July, you can expect a water park box that opens to create a built-in, twisting sprinkler. You’ll also get an activity booklet full of water-fueled outdoor games and more. Then in August, the road trip box will get you a built-in smartphone camcorder case, a “memory maker” card set with prompts of what to take pictures of on your trip, and more.

The Box of Happy shipments are limited to the first DQ fans to get a subscription, but special elements from each kit will be available to the public the first week of each month.

Getty Images

Will you be subscribing to Dairy Queen’s Box of Happy kits for some summer fun?