You Could Win A Box Of Hot Pink, Candy-Flavored Kraft Macaroni & Cheese

Move aside, chocolate and wine. This year, Kraft Heinz is releasing its own version of a Valentine’s Day treat: a limited edition hot pink-colored macaroni and cheese that tastes like candy. (Yes, you read that right.)

The product is called Candy Kraft Mac & Cheese, and it comes in a kit that features a box of Kraft Mac & Cheese, plus one candy packet to add flavor and color to the dish.

Although the combination of cheesy pasta and sugar flavoring made up of fructose, natural flavors and vanilla extract is a bit unusual, Kraft describes the taste of the pasta as “raspberries and cotton candy with a touch of cheesy goodness,” according to a tweet from the company’s Twitter page responding to a fan’s comment.

In our minds, we imagine it tasting like kettle corn, which manages to be both sweet and savory at the same time.

As you might expect, Kraft’s announcement generated a wide range of comments from every corner of the internet, with some people comparing the look of the pink noodles to rare ground beef and others expressing interest at how it might taste.

Meanwhile, Jimmy Fallon dubbed the pink-colored pasta as “Pepto Bis-mac” during a recent monologue on “The Tonight Show Starring Jimmy Fallon.” The segment was posted to Twitter:

For those who are curious enough to want to try candy-flavored mac and cheese, take note that you can’t just buy this pink-colored version at a grocery store. To get your hands on a box, you have to be one of the lucky 1,000 winners chosen at random from Kraft’s online sweepstakes to receive a box.

Here’s the tweet announcing the giveaway:


To enter, head to the Candykraftmacandcheese.com website and fill in the entry form before Feb. 8. The contest is only open to legal U.S. residents who are 18 years old and older. Kraft hopes to deliver the boxes of pink mac and cheese by Feb. 14 so the winners can enjoy their candy-flavored pasta on Valentine’s Day.

Would you try this new candy-flavored macaroni and cheese? Or do you think that Kraft has gone too far with this latest concoction?