It’s undeniably bizarre, but coming from a fast-food chain that has previously served up venison, elk and duck in a series of wild game sandwiches and even Game of Thrones-themed turkey legs, maybe it’s not that crazy. We’ll let you decide. Arby’s, whose slogan is “we have the meats,” has unveiled what could be its strangest offering yet. Dubbed the “Marrot,” this is a vegetable made of meat. Specifically, a meat-based carrot that looks like the orange vegetable and tastes like it but isn’t actually a carrot.
The Marrot is the creation of Arby’s brand executive chef Neville Craw and his sous-chef Thomas Kippelen. One of the most surprising factors? The fact that the Marrot even has a good amount of the nutritional value of a regular carrot. According to Insider, who spoke with the chef, it offers over 30 grams of protein and over 70% of the recommended daily amount of vitamin A.
The fun video below shows how Arby’s can “make veggies from meat” just like those who “make meat from veggies (and other stuff).” Take a look at how they transform a turkey breast with ingredients like salt, pepper and dried carrot juice powder.
“Creating the Marrot was really about staying true to our brand more than anything else,” said Craw during the interview. “We really focus on how to connect with our customers and how to bring the best thing to the table.”
Indeed, Arby’s is known for sticking to its all-meat, all-day concept. Back in May, the fast-food chain made quite a stir with their statement that they would never, under any circumstance, substitute meat for anything else. Think vegan meat alternatives or the Impossible Burger, a plant-based burger that many vegetarians swear by.
“Arby’s is not one of the restaurant companies interested in working with Impossible Foods,” Arby’s said in a statement earlier this year. “The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible.”
The Marrot is turkey based, and according to the tasters at Insider, has a “sweet maple taste with earthy, herb-filled undertones.” Unlike a carrot, however, the Marrot lacks that satisfying crunch. Though it does have a crisp, glazed coating surrounding the turkey meat.
Is this something you’d ever order?