Hershey’s Is Changing The Look Of Their Chocolate Bar For The First Time In 125 Years

Citing Rising Cost Of Ingredients, Hershey's Raises Prices 8 Percent
Getty Images | Scott Olson

Is there anything more satisfying than a good ol’ classic Hershey’s chocolate bar? Maybe you love it for the taste alone, or perhaps it’s because of the nostalgia of enjoying one as a kid during your younger years or eating one outdoors, right in the middle of an ooey-gooey s’more.

For its entire 125-year history, the no-frills chocolate bar has boasted a simple “Hershey’s” stamp on each little piece. And even its packaging was relatively simple.

Well, that’s all about to change.

Hershey photo
Getty Images | Scott Olson

For the first time since 1894, the word “Hershey’s” is being removed from each piece and replaced with a different form of language: emojis!

From a peace sign to a winky face, the bars will feature 25 different emojis with six emoji packaging designs.


The chocolate itself is still exactly the same, so don’t worry about flavor. The new Hershey’s milk chocolate emoji bars will be in stores nationwide through the end of summer in standard and snack sizes.

The company confirmed the news on its official Instagram account, writing, “The new Hershey’s Milk Chocolate Emoji Bar, coming this summer!”


“Our classic Hershey’s bars were made to be shared with others,” Kriston Ohm, senior manager, Hershey’s brand said in a press release. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”


If you’re wondering how the company managed to whittle down the hundreds of emojis to the chosen 25, it turns out there’s a reason why this specific bunch made the cut.

According to Hershey’s, the emojis were specifically chosen to appeal to kids and parents alike and to foster a connection between the two.

Hershey photo
Getty Images | Lawrence Lucier

“In today’s text-savvy world, many conversations start with a message that contains an emoji; so it made sense to work directly with people using emojis the most — parents and kids,” Kriston Ohm, senior brand manager for Hershey’s, told TODAY Food via email. “It turned out that both generations favored the same 25 emojis. We chose to feature each one of these popular emojis on our new Hershey Emoji bars.”

These emojis include the heart eyes face, thumbs up and a heart emoji, along with the ghost and the smiling poop face.

After all, we rely so much on our phones to communicate with one another that emojis have become an important part of conversations.

Hershey photo
Getty Images | Scott Olson

In fact, a research study done on behalf of Hershey’s showed that 87% of kids agreed they would want to share the new emoji bar with others.

The new standard-sized version of the Hershey’s bar will start at 99 cents, and a snack bag (almost 9.5 ounces of chocolate) will cost around $4.

Hershey photo
Getty Images | Scott Olson

Will you be picking up some Hershey’s milk chocolate emoji bars this summer?

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About the Author
Kaitlin Gates
Kaitlin is a freelance multimedia journalist with a degree in journalism and psychology. Along with Simplemost, she also writes for Don't Waste Your Money, where she loves finding great deals to help people save money. Visit Scripps News to see more of Kaitlin's work.

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