Money

Parents Are Paying A Crazy Amount Of Money For A Doll That Helps Babies Sleep

Do you think this doll is worth it?

How much would you pay for a doll that lulls your kids to sleep faster and helps them sleep longer? How about $350? If it seems outrageous, that’s because it is (well, and it isn’t—it depends how sleep-deprived you are).

The Lulla Doll, designed by a mother in Iceland, is allegedly designed to soothe your baby into swift slumber… and the world is going crazy for it. The creator, Eyrún Eggertsdóttir, is a mother of two who has studied psychology. Based on her research regarding the positive effects of sleeping next to a caregiver, Eggertsdóttir designed the Lulla Doll to mimic some of those aspects: a super-soft body, and a simulated steady breath and heartbeat at the push of a button. (Watch the video below to learn more.)

Obviously, sleep-deprived parents the world over are going crazy for the doll. The first 5,000 Lulla Dolls sold out immediately, according to POPSUGAR. Since then, demand has grown even higher (remember Intro To Economics?) and pushed prices through the roof. According to The Daily Telegrapha bidding war on eBay pushed a single Lulla Doll’s price from $71 up to that previously mentioned (and totally absurd) price of $350.

It should be noted that the American Academy of Pediatrics recommends that a baby sleep on her back alone in a crib (no bumpers, toys, blankets or pillows) until she turns 1 to minimize the risk of Sudden Infant Death Syndrome (SIDS). To be safe, ask your doctor for safe sleeping recommendations before you buy.

If you do decide the Lulla Doll is for you, luckily you don’t have to pay through the nose to get one. If you can stand the wait until October, you can visit Eggertsdóttir’s Indiegogo page to put in a preorder. Sweet dreams.