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You might not recognize the Skittles on the shelves in some stores this month. Instead of being full of color (you know, like a rainbow) they’re completely devoid of color.
Skittles is releasing all-white bags in honor of Pride Month to make a statement about LGBTQ equality. The limited-edition packaging informs customers of the purpose behind the lack of rainbow color.
“During Pride, only one rainbow matters. So we’ve given up ours to show support,” the bag reads.
Skittles is shining a light on LGBTQ issues by letting the community’s rainbow take center stage this month. What a clever and thoughtful way to make a statement about equality.
“As a major advertiser we believe we have a responsibility to use our voice and the power of our brands to do good,” a spokesman told HuffPost UK. “Diversity and inclusion are also key values for us. This campaign allows us to have great fun with our brand while also raising awareness of an important issue.”
Here’s what the original packaging looks like, just in case you’ve forgotten:
The fact that the candies are white might make it more difficult to pick out your favorite flavors, but trust us, they’re in there. The only thing missing is their typical vibrant colors, but all of the fruity tastes you know and love are still intact.
You can find the limited edition all-white Skittles online on Amazon, but they appeared to be completely sold out at the time of publication. Hopefully, they’ll be back in stock before the end of Pride Month! If you’re in the U.K., you can look for the special Skittles at Tesco locations.
The Pride Skittles have received some backlash online, with some people saying the all-white candies are racist. The company insists that’s not the intent.
>Skittles launches limited edition white skittles to celebrate LGBT pride (giving away the rainbow)
>People are outraged they chose white 🙉 pic.twitter.com/k2snO2qhJE
— The Safest Space (@TheSafestSpace) March 31, 2017
“Happiness, fun and inclusion are at the heart of who we are. We’re inspired by the positive response from our associates and our consumers,” a spokesman told HuffPost UK. “Any suggestion that this support for Pride is in any way racist is clearly wrong.”
If you’re not into the idea of all-white skittles, perhaps you’d enjoy a Pride-themed bagel. That’s right, some bakeries are rolling out rainbow bagels during the month of June.
So pretty! (And mouth-watering.)
And to really show your support for LGBTQ equality, plan to attend the Pride parade or festival in your town. There are Pride events happening all over the country throughout the month of June.
Are you planning to celebrate Pride month? Tell us on Facebook.