Céline Dion Is Launching A Gender-Neutral Children’s Clothing Line

Singer Céline Dion has launched a gender-neutral line of apparel for children. Dubbed Celinununu, the line is a result of a partnership with children’s boutique Nununu, a Tel Aviv, Israel-based company that sells their clothing in stores such as Nordstrom, Bloomingdale’s and Saks Fifth Avenue.

Founders Iris Adler and Tali Milchberg set out to create clothes for kids that didn’t follow traditional colors and patterns for boys and girls when they couldn’t find anything but blue and pink for their own kids. “It was very boyish and girly, very blue and pink, football and flowers,” Milchberg told Vox of a clothing they saw on the market that inspired them to create their brand. Alder added that they didn’t think children’s clothing needed to be fussy or frilly, either.

Celinununu is just the latest clothing line following a retail trend, Vox reported. Both big box and independent retailers have started stocking some gender-neutral clothing options for kids.

On Nov. 13, Dion tweeted about her collaboration with the company in an action-packed video in which she visits a nursery, blows some sparkles into the air fairy godmother-style and magically gives the babies some hip new duds:

“I’ve always loved nununu and what they represent,” she wrote alongside a video promoting the line. “Partnering with them to encourage a dialogue of quality and possibility makes so much sense. – Céline xx”

The collection will include more than 70 “silhouettes,” in sizes 0-6 months and up to age 14. Prices range from $29 to $290, according to a press release. Instead of a blue for boys and pink for girls color scheme, the line relies on grays and blacks.

So, what does the Celinununu line look like? Here’s a star hoodie from the collection. It’s 100 percent cotton and is priced at $90.

This black-and-white alphabet playsuit for babies has a “deconstructed look” and goes for $59.

“We believe that an educational experience is possible through children’s clothes, because fashion builds concepts deep within our minds and changes thought patterns,” reads the Celinununu website’s about section. “It can create equality, and grow the emotional intelligence that drives the practice of responsibility, freedom and flexibility of thought.”

Dion echoed the sentiment in a statement about the partnership. “The message I’m trying to get across is you raise your children the way you want to raise your children,” she said. “You have to decide what’s right for them. We’re just proposing another way to take away the stereotype.”