Kylie Jenner’s Beauty Line Is Coming to Ulta for the Holidays
Beauty lovers everywhere should start working on their holiday wish lists early this year. Just in time for the holidays, Kylie Jenner is officially bringing her Insta-famous namesake makeup line to brick-and-mortar stores near you.
Ulta Beauty stores — 1,124 stores across 49 states — will carry products from Kylie Cosmetics by the end of this year.
Jenner announced the exciting news in a tweet on Aug. 30. The 21-year-old “Keeping Up With The Kardashians” star shared:
“I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!… More to come…”
I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!… More to come…
— Kylie Jenner (@KylieJenner) August 30, 2018
Ulta Beauty also confirmed the announcement in a separate statement:
“We are pleased to confirm Kylie Cosmetics will launch exclusively in all Ulta Beauty stores and online this holiday season. While this is all the information available at this time, we will provide more details closer to launch.”
Kylie Cosmetics products have only been available online or in pop-up shops. The move to sell in retail stores is a major shift for the brand, but Jenner’s fans seem to be thrilled to have more access and buying options for their beloved products. The news particularly has beauty buffs going bonkers — they’re even going as far as calling it a Christmas miracle!
https://twitter.com/Meagan_Munoz/status/1035285832465358848
Meanwhile, other fans are running to share the good beauty news with family and friends.
https://twitter.com/ourjacub/status/1035263025362681856
On the other hand, some fans are focused on the financials.
Bank: I’m sorry you want a loan for what? Me: Kylie cosmetics.
— Mia Thaicha (@mia_thaicha) August 31, 2018
More to Come
Still, both messages leave a lot up in the air. Jenner and Ulta Beauty have yet to confirm exactly which Kylie Cosmetics products fans will be able to find on Ulta shelves. It’s also unclear what she means by “More to come…”
https://www.instagram.com/p/BnRoh9klxU7/?taken-by=kyliecosmetics
No matter where Jenner takes the beauty collection, it’s safe to assume loyal supporters will follow and buy everything in sight. In fact, since launching nearly three years ago, the brand has sold more than $630 million worth of makeup. That’s a lot of lipsticks, eyeshadows, blush and highlighters all without a storefront!
What Kylie Cosmetics products do you hope to see at Ulta?
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