Some headlines make you look twice at your calendar to check that it’s not April Fool’s Day. But we can assure you that our headline, “You can now buy pumpkin spice Spam this fall,” is 100% real.
Pumpkin spice Spam will be available for a limited time beginning on Sept. 23, Hormel Foods Corp. confirmed to NBC News. This limited-edition treat (if you could call it that) will be sold on Spam.com and Walmart.com.
“True to the brand’s roots, Spam Pumpkin Spice combines deliciousness with creativity, allowing the latest variety to be incorporated into a number of dishes, from on-trend brunch recipes to an easy, pick-me-up snack,” a publicist told NBC News in a statement.
If pumpkin spice Spam still sounds ridiculous to you, well, that’s because the autumnally-flavored meat originally started as a joke. In 2017, the company’s Facebook page teased pumpkin spice Spam, nevertheless admitting that it “might not be real”:
Well, now it’s real. Very real.
And why shouldn’t it be? Pumpkin spice Spam is actually the melding of two popular American products.
Spam is a combination of pork with ham, salt, potato starch and a few other ingredients. It was invented in 1937 and became hugely popular during World War II as a way to feed the Allied troops.
Pumpkin spice, meanwhile, is usually attributed to (or blamed upon, depending on your position) Starbucks, which debuted a pumpkin spice latte nationwide in 2003.
But pumpkin spice flavoring is much older than that. Nutmeg, cinnamon, ginger and cloves are the spices that make up what we know as “pumpkin spice” (nope, there’s no actual pumpkin flavoring). According to History.com, humans have used nutmeg to flavor their food for an estimated 3,500 years.
Interestingly, consumer analytics company Nielsen found last year that the popularity of “pumpkin” flavor was on the rise, but “pumpkin spice” specifically was becoming less popular. If the public is oversaturated with pumpkin spice products — thanks to pumpkin spice eye shadow and lip gloss, pumpkin spice chicken wings, pumpkin spice butter and pumpkin spice Twinkies, among many other products — it’s hard to say whether pumpkin spice Spam will improve the situation.
In any case, pumpkin spice Spam will eventually be gone like the last slurp of a latte. But there are lots of other varieties of Spam sold year-round, like Spam with cheese, Spam teriyaki, Spam jalapeno and Spam oven-roasted turkey. So if pumpkin spice Spam doesn’t get your mouth watering, no worries — there’s truly something for everyone!