Target Is Expanding Its Loyalty Program To Include Cash Back

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If you live in one of several select markets, you can be among the first to try a new loyalty program from Target. And you’re sure to feel like you’re part of the inner circle with Target Circle, considering the program lets you to vote on where the company should donate in your community, receive personalized perks and even earn 1 percent back on your next Target purchase.

Target Circle is in its testing phase, so it’s only available to those who live in Dallas-Fort Worth, Charlotte, Denver, Indianapolis, Kansas City and Phoenix right now. But, if you do happen to live in one of these cities, you’re certainly in for a treat.

Customers in these areas interested in joining Target Circle can sign up using the Target app, by visiting the Target Circle website or by talking with a cashier in-store. Once you’ve signed up, the special perks start after you’ve entered your phone number or scanned your Wallet in the Target app at checkout or by shopping online. If shopping in a store, use the Target app to scan your receipt up to seven days after making your purchase.

target aisle photo
Flickr | JeepersMedia

Once you’ve started shopping as a Target Circle member, you’ll unlock the perks. These include 1 percent back to be used on your next Target purchase, specialized coupons just for you as well as gifts on your birthday and a chance to vote on where Target puts its dollars to use in your area.

If you’re already a Target REDcard holder, then you won’t earn the 1 percent back for your next purchase. Instead, you’ll keep saving 5 percent on all purchases, but you’ll still be able to take part in the other Target Circle incentives.

According to a press release, Target is doing this as a way to connect with customers on an even deeper level.

“We’re building deeper relationships with guests and serving up the most personalized way to shop Target yet, all while encouraging everyone to choose Target again and again,” Rick Gomez, Target’s executive vice president, chief marketing officer and chief digital officer, said in a press release.

Those who have tried this feature already are more proud than ever to call themselves a Target shopper.

Twitter user @KatieRuth1 is already seeing the benefits in the form of 1 percent cash back to go toward the next Target run:

And @therealmodernmom on Instagram signed up and scored a 5 percent coupon to use during her birthday week when shopping at Target:

As if you needed more reasons to hit the aisles at Target.

Here’s to hoping the Target Circle program expands to even more cities in the future.